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Digital marketing refers to the use of various online channels and strategies to promote products or services to potential customers. It encompasses a wide range of tactics such as search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click advertising, and more.
The goal of digital marketing is to reach target audiences where they spend their time online, engage them with relevant and valuable content, and ultimately drive them to take desired actions, such as making a purchase, signing up for a newsletter, or filling out a contact form.
Marketing allows businesses to precisely target their audience, measure the effectiveness of their campaigns in real-time, and adjust their strategies accordingly to optimize results. It has become an essential component of modern marketing strategies due to the increasing reliance on digital platforms for communication, information, and commerce.
